Tag Archives: the cloud

The Cloud Problem

When people started referring to the internet as the cloud, it was more confusing than helpful.  Well, it helped some tech companies market themselves by creating a kind of insiders’ cachet of people who knew what the cloud was, but it created the delusion that the cloud was something different than the world wide web, the internet.

The term “the cloud” is a gimmicky and confusing way of describing the idea of having access to resources elsewhere on the internet via your device (PC, phone, tablet etc).  A decade ago it was already common for people to download files from websites – that was using the cloud.  People working in companies with internal networks could login to their office server from home in order to access their files – that was using the cloud.

As the “cloud” terminology started to be hyped by tech companies services like file sharing and storage began to be marketed with clever names and fancy adverts.  There was no new special cloudish technology but new packaging and marketing of certain capabilities of the web.  Well that’s OK if it helps people use the internet more easily.

But the dynamic has changed.  Continue reading The Cloud Problem