A special report by Ethical Corp Magazine summarises the global weight of junk food marketing aimed at children. This revealing article is peppered with data on this billion dollar advertising niche and offers some links with more advice.
BusinessWeek reviews Gut Feelings: The Intelligence of The Unconscious which discusses the science cited behind the bestseller Blink. The book helps understand how and why intuition works, but perhaps fails to elaborate on associated processes that help it work well – like being well informed. The social profile in which the scenarios work also offers insight in to the sheep mentality of consumer behaviour. Importantly it helps the reader come closer to merging their emotional and intellectual intelligences.