Video advertisements will be published in a traditional paper magazine in September.
The video-in-print ads will use slim-line screens, around the size of a mobile phone display, which also have rechargeable batteries. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video.
The new technology will cost much more than normal print ads.
It’s pretty cool. But it’s an energy intensive use of high technology being used to fuel our overconsumption. That’s not good.
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