I was looking forward to reading this book, but was disappointed. It didn’t really expand thinking or offer a useful framework for personal and business transformation. The Natural Step may well be useful, but the book doesn’t really show how.
It offers a handful of case studies of businesses that have used the Natural Step to reengineer business process. But these are more self-marketing than revealing. It also presents itself in a rather exclusive way, which becomes more ironic when one of the case studies turns out to be about a company that started to pursue sustainable biomimicry before introduction to the Natural Step, that company is Interface. I found the book to be a bit academic and self-serving and not very inspiring.
On the other hand, if you know nothing about sustainability you might find it revealing.
The Natural Steps for Business: Wealth, Ecology and the Evolutionary Corporation 2/5 stars.
Comments