Businesses attract the best by being green and ethical, in all sectors

New research by Monstertrak shows that employees want to work at green companies and are happiest at companies with solid corporate social responsibility programs in place.  Results from the survey show that a surprising percentage of young workers want employment with a green company: 80% of those surveyed said they are interested in a job that has a positive impact on the environment and a whopping 92% would chose working for an environmentally friendly company.  Other research by Kenexa Research Institute shows employees working at companies with clear  CSR programmes, including environmental and social programs, are most satisfied and employees at these companies also stay at their jobs longer and are more content with senior management than their peers at companies with lacklustre CSR programmes.  The benefits of participating in CSR activities include: increasing an organization’s competitive advantage when recruiting; setting the organization apart from the competition in terms of employment brand; creating an elevated sense of teamwork among employees; and helping to establish an emotional tie between the employee and the organization. Being green isn’t only good for the planet, it’s good for HR, workers’ moral, and the bottom-line.

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