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Meme distribution data
| MEME |
Spiral Dynamics (1996)1 |
Don Beck update (2002)2 |
Describes Most People (2003)3 |
Dominates the Planet (2003)4 |
| BEIGE |
0.1 % |
0.4 % |
8.6 % |
6.2 % |
| PURPLE
|
10 % |
12 % |
12.5 % |
20.0 % |
| RED |
20 % |
18 % |
24.6 % |
14.0 % |
| BLUE
|
40 % |
30 % |
30.3 % |
20.6 % |
| ORANGE |
30 % |
27 % |
18.8 % |
35.2 % |
| GREEN
|
10 % |
9 % |
2.7 % |
1.1 % |
| YELLOW |
1 % |
3 % |
1.7 % |
1.6 % |
| TURQUOISE |
0.1 % |
0.6 % |
0.8 % |
1.3 % |
| TOTAL |
111.2 % |
100 % |
100 % |
100 % |
1. D. Beck &
C. Cowan, Spiral Dynamics: Mastering values, leadership and change, Blackwell,
1996, p. 300-301.
2. Email communication Don Beck, 29 Jan 2002. (Corrected for 100% total)
3,4 Email communication Alan Tonkin, Chairman: Global
Values Network, 18 Feb 2003. Based on QuickSCAN survey of 639 respondents,
80% of which favour GREEN/YELLOW/TURQUOISE.
Some visual representations of the data in column 3 (Most Global People)
can be found here.
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