Pam’s ground breaking research acquired raw data on the yoga market in Ireland which was previously unavailable and focuses on why people do yoga.
The research included lengthy interviews with a number of teachers and leading yoga entrepreneurs, plus a wide ranging questionnaire filled in by hundreds of practitioners around the country.
As a yoga practitioner, teacher and entrepreneur herself she wanted to consider assumptions about why people do yoga, such as: “Is it for health or self-esteem or social fun?”
Her work explored questions fundamental to an effective marketing plan:
Who is the target client?
How can the client be helped?
What attracts the target customer?
What new market segments can be developed?
These are not the first questions that pop into mind when you think of “yoga”, but they are important to sustainable business success. The article offers insights in to how to grow your yoga business.
Please download the article from pambutleryoga.com here.