The power of the internet: online advertising overtakes TV

According to Internet Advertising Bureau and PricewaterhouseCoopers online advertising spend is now greater than TV advertising spend in the UK.  The study lumps all online methods together but it remains a milestone.  Apparently TV spend has a higher return though that may be changing – personally I rarely follow an on-line ad link, but then again I also switch away from TV ads.

I wonder if the growth reflects a change in the way people spend their time – more on-line than TV would be a positive change in behaviour.

Also interesting is a selection of the best on-line ads here.

Click here is you think online advertising works 😉

IAB: Internet ad spend grows 4.6 per cent

BBC: Online advertising ‘overtakes TV’

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